Sunstate Devworks
SunstateDevworks
Sunstate Devworks
SunstateDevworks
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Gilbert, AZ · Available Now

HomeBranding & Identity

03 — Service

Branding
& Identity

Identity that holds up everywhere — digital, print, signage, social. Built on strategy, not just aesthetics.

Start a Project →See Pricing

Color System

Typography

Display Aa

Body text. Clean. Readable.

MONO · LABELS · CODE

What You Get

Identity that
means something.

Logo & Mark Design

Primary logo, alternate marks, icons, and favicon. Delivered in every format — SVG, PNG, PDF, black & white, color.

Color System

A complete palette — primary, secondary, neutral, semantic. Specified in HEX, RGB, HSL, and CMYK for both digital and print.

Typography System

Curated font pairings — display, body, mono. Usage rules for headings, subheads, captions, and UI text.

Brand Voice & Guidelines

Tone, messaging framework, do's and don'ts. So every piece of copy — from your site to your emails — feels like you.

Business Collateral

Business cards, letterhead, email signatures, presentation templates. Everything you need to look the part.

Social & Digital Assets

Profile images, banner templates, post formats optimized for Instagram, LinkedIn, and Facebook — sized and exported ready-to-use.

The Process

Strategy first.
Aesthetics follow.

01

Discovery

Brand audit, competitor review, audience mapping, and a deep conversation about what you stand for.

02

Direction

We present 2–3 distinct brand directions — mood boards, visual concepts, directional logos. You choose one.

03

Design

Full identity build-out on your chosen direction. 2 rounds of revisions included.

04

Delivery

Brand guidelines PDF, all source files, every format. Ready to use the day we hand over.

Deliverables

Everything
handed over

Primary logo + alternate variations
Full color system (HEX, RGB, CMYK)
Typography pairings & usage rules
Brand voice & messaging guide
Business card + letterhead design
Email signature template
Social media kit (8+ formats)
Brand guidelines PDF (20–30 pages)
All source files (Figma, AI, EPS)
Font licensing guidance

FAQ

Common
questions

What if I hate all the initial concepts?

It's rare, but if none of the directions land, we go back to discovery, identify what missed, and try again. We don't walk away from a failed concept — we figure out why and fix it.

Can you just refresh my existing brand?

Yes. Brand refresh is its own project type — we evolve what's working and fix what isn't, without scrapping your existing equity.

Do you do branding AND the website?

Yes, and it's actually how we prefer to work. Building the brand and the site together means the identity is native to the design, not applied after. We offer package pricing for both.

How long does branding take?

A full brand identity runs 3–5 weeks. Brand + website combined runs 6–10 weeks.

Do I own the brand files?

Completely. All Figma files, Illustrator files, fonts sourced under commercial license — everything is handed to you on delivery. We retain no rights.

Time to look
the part.

30-minute discovery call. We figure out what your brand needs to become — then build it.

Start a Project →